CAMPAIGN: Multiple Shows (Promotional & Ancillary Content)

Platform(s): Digital and Social.

Service(s): Creative, Production, & Post Production.

Objective: Drive viewers to watch various Amazon programming

Solution: Showcased enticing sub-scenes of the characters from actual footage of the shows, building excitement and curiosity. Created :15 sec videos running throughout the Amazon Prime platform as promo spots driving users to watch the shows and a :60 sec broadcast commercial to build awareness.

Result: Over 2 Million views per series on the X-Ray platform helping each show build a following.