CAMPAIGN: Garage to Glory

Platform: Digital

Service(s): Creative, Video Production and Post Production.

Objective: Goodyear is all about helping people reach their full potential. They wanted to create an opportunity for amateur musicians to get their big break.

Solution: An online competition where bands performed original songs and the viewers at home voted for their favorites. We created multiple pieces of content of the final three musicians where the winner was selected.

Result: Tens of thousands of viewers voted making it hugely successful for Goodyear and its first run of the Garage to Glory contest.