CLIENT: SAMSUNG

Campaign: CES

Platform(s): Experiential/Social

Service(s): Conceptualized the design and built the set.

Objective: Display Samsung’s new products to retailers at CES.

Solution: Created interactive suites at the Wynn Hotel in Las Vegas filled with Samsung products for buyers at CES. All of these products were unveiled for the first time and never seen before by the public.

Result: Only VIP’s from each retailer were allowed to view the newest products from the brand.