CLIENT: KYLIE JENNER

Campaign: Barbie Box

Platform(s): Social (Instagram)

Service(s): Conceptualized the design and built the set.

Objective: Kylie Jenner’s costume idea was to become a real-life Barbie for Halloween.

Solution: A “real-life Barbie” in the box, almost an exact match of the Barbie Doll sold in stores.

Result: The images posted to her Instagram page averaged about 8 million views per post.