CLIENT: ASICS

Campaign: 5th Avenue Train Car at the Asics Flagship Store

Platform(s): Experiential/Social

Service(s): Conceptualized the design and built the set.

Objective: Advertise and bring awareness to the launch of the new Asics store in New York.

Solution: Found an actual New York subway car in Los Angeles. Refurbished it’s original look from the 1970’s. Then shipped the car to New York where customers had a sensory experience during the exhibit. Time Square was shut down for an entire day to get the train into the store.

Result: Over 1 million people visited the store over a 2 week period.